The True Value of Recruitment
Author: Nikki Petken 
Many employers may believe that they have the recruitment process down to a fine art, however it would seem that is not the case. A recent poll of 1256 employers* revealed the following top five deciding factors in selecting the best candidate for a job;
- Ability to do the job.
- Qualifications.
- Social skills.
- Physical appearance.
- Hygiene.
The worrying statistic is that 67% of employers admitted to being inclined to give a more attractive person the job if up against a candidate with equal strengths. This may be consciously or unconsciously but nonetheless it is a risky subjective criteria to rely upon.
From an employment law perspective, it can easily lead to potential discrimination on grounds such as sex, race or disability. Applicants do have protection from discrimination and they are entitled to bring claims in Tribunals. As examples, a facial disfigurement is actually deemed as a disability; whilst a factor like obesity need only have a substantial adverse affect on day to day activities and be long term to qualify as a disability.
The risk is that the use of one subjective criteria can easily lead to other preferences being factored into a decision. Before you know it you would have lost the transparency and objectiveness of your decision.
The lesson to learn from this research is that an investment of both time and money in your recruitment process cannot be underestimated;
- Ensure you select your interview panel carefully and consider whether they are capable of handling the recruitment process.
- Do not be afraid to consider training anyone involved in the recruitment process.
- The interview panel should prepare their questions beforehand ensuring they are objective and non-discriminatory.
- Prepare a job description and person specification. Ensure that the panel are familiar with this and utilise these in making their decision.
- Keep records of the interviews notes for at least 6 months. Candidates often request feed-back and this is where the majority of employers slip up and claims arise.
If you have done the prep work and steps above, then recruitment should be easy. The benefits are that you are more likely to recruit the candidate that fits the role and save costs on management and further recruitment in the long term.
*Research conducted by HireScores.com


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